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Litepaper

Executive Summary

● Xtar is a short-video dApp for talent challenges. A fair and empowering platform for talents and fans to showcase creativity, challenge the world and earn rewards.
● Lack of ownership, representation and resources make it hard for talents to discover, connect, monetize and grow.
● TikTok and YouTube Shorts have become the new “Talent Shows”,  fueled by $508  bn in global digital advertisements and marketing (2022)
● Xtar’s challenge App provides a more transparent, fairer and rewarding machine for talent growth enabled by blockchain and AI technologies
●A permissionless arena where users can challenge their idols or one another, compete in leaderboards to unlock rewards and growth opportunities in real life
● Democratic governance model incentivizing fans to vote, discover, engage and earn
● AI powered Talent Wallet™ ️for talents to evaluate personalized sponsorship value in real time whilst managing talent profile
● AI powered Pocket Billboards™️MarketPlace for brands and agencies to sponsor Challenges and user-generated content.
● Powered by Xtar’s native cryptocurrency $DeTa token, supported by Xtar’s global advertising revenue and in-game utilities
● World Class team from Web3, Video Streaming & Talent Development natives
● Strategic Partnership with India’s leading Media & Entertainment group and world leading AI & talent development experts
● Product in development, Soft Launch Q3 2023, MainNet Global launch Q1 2024

About Xtar

Empower and monetize undiscovered talents globally

To revolutionize the way people engage with short-form video content by harnessing the power of cutting-edge technology and delivering an electrifying user experience.
To drive creators and fans to unlock their full economic potential like never before by providing digital property ownership and content monetization tools.
To encourage universal talent development by providing a global audience, fair competition format, new career pathways and diverse development schemes

My Talent, My Wallet.

The Opportunity

To revolutionize the way people engage with short-form video content by harnessing the power of cutting-edge technology and delivering an electrifying user experience.
To drive creators and fans to unlock their full economic potential like never before by providing digital property ownership and content monetization tools.
To encourage universal talent development by providing a global audience, fair competition format, new career pathways and diverse development schemes
Internet challenges
Uncovering the Lucrative Opportunity with Internet Challenges. From early radio shows to modern-day TV franchises and now social media challenges, technology is leading the democratization of talent discovery and promotion.
4 bn social media users worldwide, 2.9 bn people using social media platforms to consume content actively.
Over 50% of internet users aged 16-24 watch short-form video content
29% of U.S. children want to become a Youtuber/Vlogger when they grow up
Average engagement on TikTok short-videos are 200% more than other platforms
Over 33% of TikTokers  take part in Branded Hashtag Challenges,
An average Branded Hashtag challenge generates 6.1 bn views.
Most popular types of Challenges are sponsored challenges and contests
Brands are spending over $197.3 billion in social media & influencer Marketing
70% of CMO ́s will increase their expenditure on social media by 50% in the next 24 months.
Sports & Entertainment branded content 22x more efficient than traditional ads, generates 10.83% engagement vs. 1.22% on traditional ads. And 66% more influential when making a purchase decision.
Fair Creator Compensation
Advertisement value of users fuels the global internet economy. Companies customize and deliver targeted advertising messages through data from users. Creators and users are seldom compensated, only seen as the golden geese.
Global Entertainment & Media industry valued at $2.9 Trillion, 4.6% CAGR
Global social media marketing and digital advertising market valued at  $508 bn in 2022, reaching US$723.6bn in 2026, at which point 74% of revenue will be mobile.
Mobile video ads alone are set to reach $138.9bn in 2026
In 2022, Meta generated over $113 bn revenue in advertisement, average revenue per user (ARPU) was $39.63
Whilst total earnings for creators is $460 million
Content creators otherwise earn a meager income by incorporating ads in their content or selling collaborations and merchandise to their audience directly.
Universal Talent Development
Talent development is the fabric of our society. Yet structural inequality hinders their ability to develop and showcase.
UN: over 60% of young people worldwide lack basic literacy and numeracy skills
World Economic Forum: only 21% of young people believe education systems are equipping them to succeed
The World Bank: approximately 258 million children worldwide are not in school
World Intellectual Property Organization: Access and audience is a challenge for talents in developing countries. Only a small percentage of creative works produced in developing countries are distributed globally
Prejudice and discrimination: "White-sounding" names are 50% more likely to get interview call backs.
Financial support  is critical for talent development, many struggle to secure financial support. Only 2% of artists earn a living solely from their creative work. (National Endowment for the Arts, 2019)
Without guidance and support from mentors and role models, talents struggle to develop skills and advance.
Opportunities and network limited for talented individuals from marginalized communities

3. The Opportunity

4. Xtar Features

The Challenge Arena
Xtar’s primary content formats are short-video challenges. xtar acknowledges that regular and meaningful competition is vital to the development of talent. To progress, one must consistently measure their skills against similarly skilled adversaries. The platform's permissionless arena is accessible to all, ensuring that just as you reach your pinnacle, someone from anywhere globally can challenge you to elevate your abilities even further. Challenge idols or one another, users can compete in leaderboards to have fun, unlock opportunities, win rewards, or become an overnight talent sensation.
To revolutionize the way people engage with short-form video content by harnessing the power of cutting-edge technology and delivering an electrifying user experience.
To drive creators and fans to unlock their full economic potential like never before by providing digital property ownership and content monetization tools.
To encourage universal talent development by providing a global audience, fair competition format, new career pathways and diverse development schemes
Quest Battles
Xtar’s primary content formats are short-video challenges. xtar acknowledges that regular and meaningful competition is vital to the development of talent. To progress, one must consistently measure their skills against similarly skilled adversaries. The platform's permissionless arena is accessible to all, ensuring that just as you reach your pinnacle, someone from anywhere globally can challenge you to elevate your abilities even further. Challenge idols or one another, users can compete in leaderboards to have fun, unlock opportunities, win rewards, or become an overnight talent sensation.
Challenge and engage with world renown Xtars
Equal playfield for all participants
Branded & Sponsored Challenges
Maximize audience and rewards
Badges, trophies and leaderboards
Tipping and prediction rewards for both viewers and challengers
Solo Battles
Solo battles showcase 1v1 challenges between different Xtar users.  It's like a boxing match, where you face one opponent in the ring, rather than running a race with many competitors. Whether it's a friend, colleague, star, or fellow user on the Xtar app, you can initiate a challenge and have your video placed side-by-side with theirs in a split-screen.
Fun, engaging and gamified experience for both viewers and challengers
Social and competitive
Tipping and prediction rewards
Build up trophies and track record
Rewards
The cache is a temporary storage area that stores frequently accessed data. It is designed to improve the performance of the Xtar platform by reducing the load on the database.
Economic incentives through points and tokens
In-game trophies and badges
Interaction opportunity with idols and other xtars
Exclusive event access
Merchandises through xtar and partners
Mentor sessions
Voting
Xtar ensures fairness and impartiality through a decentralized community voting mechanism, giving all participants the opportunity to win with complete transparency.
Providing fans with a more active role in the success of their favorite acts and challenges and therefore the overall industry.
A democratic, inclusive, and open process where individuals can showcase their talents and win without censorship and platform bias
One-person, one-vote principle
Utilizing smart contracts and tokenized voting rights, xtar creates a secure, fair and trustless environment for direct voices in decision-making
Permanent record of all transactions and ensures that all parties involved are held accountable.
Viewers evolve from passive viewers to active participants, using their voting rights to support challenges and performers they endorse. As an act accumulates votes, the talent earns rewards and unlocks additional benefits.
The Talent Wallet
An average wallet of ours would contain a credit card verified by the bank proving your financial solvency and an ID verified by your government proving who you are.

Xtar’s Talent Wallet™️ is your talent verified by the world on blockchain. It is a novel and revolutionary solution for the recognition, storage, verification and monetization of one’s most natural and special asset: talent.

Built on the principles of blockchain technology, smart contracts and proven AI technologies, creators can now truly claim “my talent, wallet” at their new home,  xtar.
Portfolio Ownership
The Talent Wallet™️ provides a secure and transparent portfolio for users to portray their content, skills, achievements, and talent net worth
Own your legacy: own and share your talent and content commercial rights
Competing and succeeding in challenges immutably reflected in their profile
Portfolio Valuation
Through xtar’s collaboration with a world leading AI solution in digital media valuation, users can view advertisement value of their profiles in USD, in real time
Creating engagements through challenges appreciates the total inventory value
This solution unlocks new opportunities for content creators and empowers them to engage sponsorships, advertisers and other commercial partners, help them receive fair compensation for the digital value they uphold
Pocket Billboards
Xtar is the world's 1st native social application to adopt a disruptive Pocket Billboard solution, a unique feature that empowers content creators to monetize their talent by turning their content into a digital billboard for brands. This allows advertisement and sponsorship revenue generated with Xtar users' content is fairly distributed to users and actively sought by the solution. This innovation solves dual challenges of the current short-video industry, fair and equitable distribution of revenue and rewards and helping unlock potential collaboration opportunities between talent and brands without the need for intermediaries.
About Horizm
This function is made possible through xtar's collaboration with Horizm, a world-leading AI driven marketplace for digital properties. Horizm successfully manages over $8bn of digital properties across the sporting and entertainment sector.
The AI Magic
Horizm collects engagement data from xtar content and applies its AI metrics to calculate the real-time market value for sponsorship across various digital domains.
The pricing takes into account metrics from public platforms such as Facebook, Twitter, and Instagram ads to provide the most accurate pricing.
Users who activate their Pocket Billboards will enable any brand worldwide to pay for logos or branding across their current and future postings.
These contents are also listed in the Horizm sponsorship marketplace, where millions of brands can view and sponsor them directly with the user's consent.
Use Case

6. Community

Xtar is a community underpinned by a fun social media application. Whilst engaging in a challenge fosters a sense of community and connection with the audience and fellow participants, the movement of our global talent development involves every single Xtar user.
Foundational Values & Beliefs
Your Talent, Your Wallet
For the People, By the People
Challenge is a fortune.
Fortune favours the brave
The Decentralized Autonomous Organization
Xtar DAO is a Decentralized Autonomous Organization governed by its members, whose proposals can impact products and improvement. Modern YouTube sensations such as MrBeast exemplify the success of such a community driven approach. We believe meeting the demands of the community is a superpower. The Xtar DAO provides various functionalities, including and not limited to
Democratic proposal and vote system for new challenges, quests and features
Operating a  community foundation to support new xtars
Provide liquidity for more challenges & different rewards
Organization of in-person events for talent discovery and development
Job opportunities for members who can provide these services to others
Stakeholders
The Xtar community comprises a few essential stakeholders - talents, viewers, brands and scouts - who all play a crucial role in the ecosystem’s success.
Talents
Talents are the platform's backbone, creating unique and creative content through short videos. These are individuals, groups, or organisations looking for new opportunities to showcase and monetize their content.
Fans
Fans are the individuals who consume the content created by content creators. They regularly check the platform feed to find great content they can enjoy and support.
Brands
Brands are the businesses seeking to sponsor and advertise talents and challenges. By leveraging the emotions, popularity and virality of their co-branded challenges and talents, brands garner eyeballs and eventual business for their services and products.
Partners
Partners are individuals and organisations providing products and services to the ecosystem. From scouts, pro networks, education to merchandising, partners expansively enrich the Xtar experience in talent development

7. $DETA Token

$DeTa (Decentralised Talent Token) is the central native cryptocurrency of Xtar. DeTa acts as the central means of exchange within the Challenge game economy, Xtar user incentive systems and Xtar products and services. Blockchain and cryptocurrencies allow Xtar’s purposeful realignment of economic incentives to produce a fairer outcome than industry incumbents.
Why blockchain and cryptocurrency?
Tokenizing content
Blockchains enable easy tokenization and exchange of various content types
Pictures, music, or video can be tokenized and traded on the Blockchain
Benefits of data management and security
Guarantee data's origin, credibility, and traceability
Provide a transparent, immutable, and certifiable operation registry
Create a safe peer-to-peer environment for storing and exchanging content
Acknowledge individual contributions
Helps xtars’ vision in recognizing individual contributions to a community
Acknowledging the value of each person's meaningful contribution
Encouraging continued participation and community growth
Decentralisation through a ledger
Cryptocurrencies derive their value from their inclusion in a distributed, peer-to-peer ledger
Resist state power and avoid reliance on traditional banking instruments
Function as a consensus mechanism
Represent a publicly visible sequence of exchanges in a distributed system that maintains ledger visibility
Representing value of a community
Cryptocurrencies are deeply embedded and inseparable from their user community or network
Can be used to tokenize a culture's values, including company's mission and vision
Integrated throughout all value creation and exchange processes
Fair and direct compensation
Bypass intermediaries like collective societies or streaming companies
Enable a more transparent and decentralized way to exchange value
Guiding Principles of $DeTa
Value Pinned to Business
Intrinsic value of the DeTa Token is underpinned by xtar platform’s ability to fulfil its business promise of being a talent production and monetization engine. As listed companies would perform shares buybacks, portion of revenue received by xtar will be used to regularly buy-back DeTa tokens.
Time is Value
Recognizing value of all forms of contribution. Talents and community members who provide their ingenuity, time, and energy to curate content are as valuable as those who dig and support new talents and those who offer their attention to vote and engage with talents. This sweat equity principle is enabled by blockchain
Team Equity
Reward everyone who contributes to xtar’s ethos of "your talent, your wallet". This resembles companies allocating shares at founding and subsequent rounds.
Community Treasury
DeTa token is issued and governed by the xtar DAO, a Decentralized Autonomous Organization composed of its members. This has been elaborated in above.
Token specifics
Token Name
$DETA
Token Type
Utility Token
Token Supply
1 Billion
Token Name
In negotiation
Token Utility
Purchase xtar and partners’ products and services
Staking into challenge prediction pools
Tipping talents
Top up Quest prize pool
Sponsoring talents & challenges
Purchasing access to exclusive events
Purchasing access to exclusive content and engagement
Suggest new Quests
Seed and fund new Quests
Tokenomics
Token Dynamics

8. Technical Specifications

The Xtar ecosystem is a decentralized platform designed to enable seamless interaction between users in the content creation space. Built on top of a secure, scalable, and efficient blockchain, Xtar offers a range of features that enable users to create, share, and monetize content, as well as participate in various gaming and esports activities.

Below, we provide an in-depth overview of the Xtar ecosystem and its various components, including the Application Layer, Interface Layer, Service Layer, Storage Layer, and Blockchain Layer. We describe how each of these layers works together to create a seamless and secure platform for users.
Overview
The Xtar ecosystem is designed to be fast, reliable, and secure. It is built on top of a scalable blockchain that can handle large amounts of data, and its various layers are designed to be highly redundant and fault-tolerant. The Xtar platform is also designed to be user-friendly, with intuitive interfaces that enable users to easily create, share, and monetize their content.
Application Layer
The application layer is the user-facing layer of the Xtar ecosystem. It provides a user-friendly interface for users to interact with the Xtar ecosystem. The main functionalities of the application layer are as follows:
→ Challenges: Users can participate in talent shows or challenges within the Xtar ecosystem. The challenges system will be powered by smart contracts that ensure fairness and transparency.
→ NFTs: Users can buy and sell NFTs within the Xtar ecosystem. These NFTs can represent various digital assets such as collectibles, game items, and more.
→ Leaderboard: Users can view the leaderboard to see the rankings of different players and teams within the Xtar ecosystem. The leaderboard will be updated in real-time and will be based on various factors such as skill, reputation, and performance. 

→ Wallets: Users can manage their Xtar tokens and other digital assets within the Xtar ecosystem. The wallet system will be secure and user-friendly, with support for multiple cryptocurrencies.
→ Streaming: Users can stream their gameplay and other content within the Xtar ecosystem. The streaming platform will be integrated with the Xtar ecosystem, allowing users to earn rewards for their content. 

→ Team up and play: Users can team up with other players and participate in various events and matches within the Xtar ecosystem. The team-up feature will be supported by smart contracts that ensure fairness and transparency.

→ AI and ML layer: Xtar will provide an AI and ML layer that users can use to analyze the skills of other players and compare and challenge them. This layer will also be used by teams and clubs to identify upcoming players and make informed decisions about player recruitment and development.
The application layer of the Xtar ecosystem will be designed to be user-friendly and accessible, while also being secure and reliable. The user experience will be a key focus of the development team, and feedback from users will be taken into account in future updates and iterations.
Interface Layer
The interface layer is the layer that provides the API interface that connects the application layer to the service layer of the Xtar ecosystem. The interface layer is responsible for managing the communication between the application layer and the service layer, ensuring that data is transmitted securely and efficiently.
Service Layer
The service layer is the core layer of the Xtar ecosystem that provides the various services required for the functioning of the ecosystem. The service layer is responsible for managing the various functionalities of the ecosystem, including authentication, content management, analytics, rewards, and smart contract interactions. The service layer is designed to be scalable and flexible, allowing for easy integration with various platforms and applications. The following are the various services that make up the service layer of the Xtar ecosystem:
→ Authentication Service: The authentication service is responsible for verifying the identity of users and ensuring that only authorized users have access to the Xtar ecosystem.
→ Key Management Service: The key management service is responsible for managing the cryptographic keys used to secure the Xtar ecosystem. The key management service will ensure that keys are stored securely and are only accessible to authorized users.
→ Content Service: The content service is responsible for managing the storage and retrieval of content within the Xtar ecosystem. The content service will be designed to be scalable and flexible, allowing for easy management of large volumes of content. The content service will also be designed to ensure that content is stored securely and is only accessible to authorized users.

→ Analytics and AI Service: The analytics and AI service is responsible for providing data analytics and machine learning capabilities within the Xtar ecosystem. The analytics and AI service will provide insights into user behavior and performance, as well as facilitate informed decision making by teams and clubs.
→ Challenges Service: The challenges service is responsible for managing the challenges within the Xtar ecosystem. The challenges service will ensure that challenges are fair and transparent, and that rewards are distributed fairly. The challenges service will also be responsible for managing the smart contracts required for challenge management.
→ Rewards Service: The rewards service is responsible for managing the distribution of rewards within the Xtar ecosystem. The rewards service will ensure that rewards are distributed fairly and transparently, and that users are able to redeem their rewards easily. The rewards service will also be responsible for managing the smart contracts required for reward management.
→ Streaming Service: The streaming service is responsible for managing the streaming capabilities within the Xtar ecosystem. The streaming service will ensure that users are able to stream content seamlessly and reliably, and that content is delivered efficiently.

→ Smart Contract Interaction Service: The smart contract interaction service is responsible for managing the interaction between the Xtar ecosystem and the various smart contracts deployed on the blockchain. The smart contract interaction service will ensure that smart contracts are executed correctly and that transactions are processed efficiently.

→ Betting Service: The betting service is responsible for managing the betting capabilities within the Xtar ecosystem. The betting service will ensure that bets are placed securely and that rewards are distributed fairly. The betting service will also be responsible for managing the smart contracts required for betting management.
→ The service layer of the Xtar ecosystem is designed to be robust and reliable, with a focus on providing a seamless user experience.
Storage Layer
The Storage Layer is responsible for managing data storage for Xtar ecosystem. It includes databases, caches, and vaults. The Storage Layer is an essential part of the Xtar ecosystem, as it ensures that data is stored securely and can be accessed quickly and efficiently. The combination of databases, caches, vaults, and search engines ensures that the Xtar platform is fast, reliable, and secure.
DB (Database)
The database stores various data related to the Xtar ecosystem, including user data, content metadata, and transaction history. The database is designed to be scalable and can handle large amounts of data.
Cache
The vault is a secure storage area that holds user’s private keys. It is designed to provide high-level security to protect users’ digital assets. The vault is tamper-proof and resistant to hacking attempts.
Vault
The cache is a temporary storage area that stores frequently accessed data. It is designed to improve the performance of the Xtar platform by reducing the load on the database.
Search
The cache is a temporary storage area that stores frequently accessed data. It is designed to improve the performance of the Xtar platform by reducing the load on the database.
Blockchain Layer
The Blockchain Layer is a crucial component of the Xtar ecosystem. It provides a secure, decentralized platform that enables transparent transactions between users.
Nodes
The nodes form the backbone of the Xtar blockchain network. They are responsible for validating transactions, maintaining the blockchain ledger, and ensuring consensus among network participants. The nodes are distributed worldwide and are designed to provide high levels of redundancy and reliability.
Marketplace
The marketplace is a decentralized platform that enables users to buy and sell digital assets, including NFTs and other tokens. The marketplace is built on top of the Xtar blockchain, ensuring that all transactions are secure, transparent, and tamper-proof.
Indexer
The indexer is responsible for indexing blockchain data and making it available to other components of the Xtar ecosystem. The indexer is designed to be fast and efficient, enabling users to access blockchain data quickly and easily.
Smart Contracts
The smart contracts are self-executing contracts that are built on top of the Xtar blockchain. They enable the automation of various processes and transactions on the Xtar platform. Smart contracts are designed to be transparent, secure, and tamper-proof.
The Blockchain Layer provides the foundation for the Xtar ecosystem. It ensures that all transactions are secure, transparent, and tamper-proof, and enables the automation of various processes on the platform. The combination of nodes, indexer, marketplace, and smart contracts ensures that the Xtar blockchain is fast, efficient, and reliable.
Economic incUser uploads content to the app which is processed by the content service
User uploads content to the app which is processed by the content service
entives through points and tokens
The post is analyzed for skill by the AI skill analysis pipeline

The AI skill analysis pipeline converts the video to multi dimensional array which translates the skill to multiple criterias
When the user adds a vote, the vote is processed by the voting service and then the vote is added to blockchain .The voting service interacts with the voting contracts deployed on chain. Each voting action will require users to spend coins.

MerchandiseAny action done by users on the app like liking content, comments, views, shares are analyzed by the reputation service which adds or removes the reputation of the user on chain using reputation contracts.
s through xtar and partners
The reputation service also takes into account other reputation providers which ingest the metrics we have and give their estimate of the user reputation and content worth.These reputation metrics and on chain reputation will be used in future advertisement and influencer marketing features on our app.

The jury module will be responsible for interaction with the voting contracts and the reputation contracts to identify which user won the challenge. 

The user who won the challenge will be given out the reward in coins. The tokenomics / bank module will be responsible for handing out the reward payments to the users.

9. Business Model

Competitive Landscape
User Growth & Retention
Xtar attracts users in scale through promoting talent challenges with unique economic and emotional stakes, accompanied by social media marketing, influencer networking and channel partner endorsements, while providing a quality user experience through various challenge products to increase user retention and loyalty.
Revenue streams
Business to Business Revenue
Advertising revenue: providing advertising placement services to brand partners.
Sponsorship commission: helping talents monetize their pocket billboards
Business to Customer Service
Advertising revenue: providing advertising placement services to brand partners.
Sponsorship commission: helping talents monetize their pocket billboards
Growth Forecast

10. Investors & Partners

11. Team & Advisors

Xtars
The Team
Advisors

12. Roadmaps

Roadmap So Far
Future Roadmap